Date: September 2019
SunnySideLabs is a family ran dog breeding business that has homed over 100 puppies since they first started in 2012. Over the past eight years they have gained many accolades and praise, such as becoming Assured Breeders with The Kennel Club.
Our objective for this project was to refresh their previous identity that was made over four years ago which had started to feel outdated. We created something that allowed the brand to be transparent, consistent and playful, with the core focus being to put the dogs first.
Throughout the project, we worked heavily with Douglas Johnstone to help capture imagery that would show emotion, togetherness and how the puppies are raised before they go to their new homes.