SunnySideLabs Logo on Orange Image with Green Circle 1px SunnySideLabs Logo on White Background 1px SunnySideLabs Logo on Black Background 1px SunnySideLabs Logo on Mixed Backgrounds 1px SunnySideLabs Logo on Orange Background with Green Circle 1px SunnySideLabs Logo Duplicated on White Background 1px SunnySideLabs Logo on Green Image 1px SunnySideLabs Colour Palette 1px SunnySideLabs Museo Sans 900, 700, 500, 300 and 100 1px SunnySideLabs Image Styles with Two Dogs Playing 1px SunnySideLabs Photography Meaning and Tone 1px SunnySideLabs Business Cards on Beige Background 1px SunnySideLabs Facebook Profile on Beige Background 1px SunnySideLabs Event Posters on Beige Background 1px SunnySideLabs Event Posters Mocked Up on Wall, 01 1px SunnySideLabs Event Posters Mocked Up on Wall, 02 1px SunnySideLabs Shirts on Beige Background 1px SunnySideLabs Apron on Beige Background 1px SunnySideLabs Bags on Beige and White Background 1px SunnySideLabs Mug on White Background 1px SunnySideLabs Mobile Website on White Background 1px SunnySideLabs Desktop Website, Home Page on White Background 1px SunnySideLabs Desktop Website, Journal Page on White Background 1px SunnySideLabs Desktop Website, Resources Page on White Background 1px
SunnySideLabs Logo on Orange Image with Green Circle

SunnySideLabs


Branding & Photography

SunnySideLabs is a family ran dog breeding business that has homed over 100 puppies since they first started in 2012. Over the past eight years they have gained many accolades and praise, such as becoming Assured Breeders with The Kennel Club.


Our objective for this project was to refresh their previous identity that was made over four years ago which had started to feel outdated. We created something that allowed the brand to be transparent, consistent and playful, with the core focus being to put the dogs first.


Throughout the project, we worked heavily with Douglas Johnstone to help capture imagery that would show emotion, togetherness and how the puppies are raised before they go to their new homes.

SunnySideLabs Logo on White Background
SunnySideLabs Logo on Black Background
SunnySideLabs Logo on Mixed Backgrounds
SunnySideLabs Logo on Orange Background with Green Circle
SunnySideLabs Logo Duplicated on White Background
SunnySideLabs Logo on Green Image
SunnySideLabs Colour Palette
SunnySideLabs Museo Sans 900, 700, 500, 300 and 100
SunnySideLabs Image Styles with Two Dogs Playing
SunnySideLabs Photography Meaning and Tone
SunnySideLabs Business Cards on Beige Background
SunnySideLabs Facebook Profile on Beige Background
SunnySideLabs Event Posters on Beige Background
SunnySideLabs Event Posters Mocked Up on Wall, 01
SunnySideLabs Event Posters Mocked Up on Wall, 02
SunnySideLabs Shirts on Beige Background
SunnySideLabs Apron on Beige Background
SunnySideLabs Bags on Beige and White Background
SunnySideLabs Mug on White Background
SunnySideLabs Mobile Website on White Background
SunnySideLabs Desktop Website, Home Page on White Background
SunnySideLabs Desktop Website, Journal Page on White Background
SunnySideLabs Desktop Website, Resources Page on White Background

Credits


Design & Strategy: Jacob Ham

Creative direction: Jacob Ham

Logo design: Jacob Ham

Branding: Jacob Ham

Copywriting: Jacob Ham

Photography: Douglas Johnstone

Editing: Jacob Ham & Douglas Johnstone