SunnySideLabs - AlderHam

SunnySideLabs, Logo on Image with Circle


SunnySideLabs is a family dog breeding business that has homed over 100+ puppies since they first started back in 2012. Over the years they have gained many accolades and praise such as becoming Assured Breeders with The Kennel Club. The intention of this project was to create a new identity that was fun, consistent but professional allowing the brand to appeal to a new audience and grow their brand awareness in the breeding community.

The core of the project was around using imagery that shows a range of emotion, highlighting how the puppies are raised and grow before heading off to their new homes. This resulted in finding a way to adapt their identity to create a system around the "Sun" and with "Labradors" being the vocal point.

SunnySideLabs, Logo with Grid
SunnySideLabs, Logo on White
SunnySideLabs, Logo on Black
SunnySideLabs, Logo on Multiple Backgrounds
SunnySideLabs, Logo on Colour with Circle
SunnySideLabs, Logo Pattern
SunnySideLabs, Colour and Pantone Info
SunnySideLabs, Typography Settings
SunnySideLabs, Image Styles
SunnySideLabs, Image Tones
SunnySideLabs, Brand Guidelines, Front Cover
SunnySideLabs, Brand Guidelines, Inside
SunnySideLabs, Business Cards
SunnySideLabs, Folder, Cover
SunnySideLabs, Facebook Profile
SunnySideLabs, Poster, Mocked on Wall, 01
SunnySideLabs, Poster, Flat with Texture
SunnySideLabs, Poster, Mocked on Wall, 02
SunnySideLabs, Shirts, Plain, Circle and Pattern
SunnySideLabs, Fabric Apron
SunnySideLabs, Tote Bags
SunnySideLabs, Dog Bowls
SunnySideLabs, Pins for Meetup
SunnySideLabs, Mug with Cricle on Orange
SunnySideLabs, Pillow with Logo and Circle on Orange
SunnySideLabs, Van, Circle on Orange
SunnySideLabs, Website, Mobile, Home, Menu and About
SunnySideLabs, Website, Desktop, About Page
SunnySideLabs, Website, Desktop, Journal Page
SunnySideLabs, Website, Desktop, Resources Page


Design & Strategy: Jacob Ham

Creative Direction: Jacob Ham

Production: Jacob Ham

Copywriting: Jacob Ham

Photography: Douglas Johnstone

Editing: Jacob Ham & Douglas Johnstone

Awards & publications

Nothing to see here!!!