JohnstoneMedia Logo on Light Purple Background with Pattern 1px JohnstoneMedia Logo on White Background with Pattern 1px JohnstoneMedia Logo on Mixed Backgrounds 1px JohnstoneMedia Logo on Navy Background 1px JohnstoneMedia Logo on Navy Background with Image Pattern 1px JohnstoneMedia Logo on Full Colour Image 1px JohnstoneMedia Logo on Light Purple Image 1px JohnstoneMedia Business Cards on Grey 1px JohnstoneMedia Letter Head and Folder on Grey 1px JohnstoneMedia Website on Grey 1px
JohnstoneMedia Logo on Light Purple Background with Pattern

JohnstoneMedia


Logo design & Branding

The purpose of this project was to develop a rebrand solution for local photographer and filmmaker, Douglas Johnstone, who now uses the persona "JohnstoneMedia" following an overhaul on his brand image. He wanted to follow a more professional and direct route instead of using his full name.


The chosen idea was based on the basic terminology of media and video. Using a rewind button to represent how Douglas' photographs and films can remind people of special memories. This was built by establishing a range of patterns that felt interactive and still linked with the purpose of the brand. The whole concept was started by exploring the letters J and M to create a mark that would help incorporate this creative direction.

JohnstoneMedia Logo on White Background with Pattern
JohnstoneMedia Logo on Mixed Backgrounds
JohnstoneMedia Logo on Navy Background
JohnstoneMedia Logo on Navy Background with Image Pattern
JohnstoneMedia Logo on Full Colour Image
JohnstoneMedia Logo on Light Purple Image
JohnstoneMedia Business Cards on Grey
JohnstoneMedia Letter Head and Folder on Grey
JohnstoneMedia Website on Grey

Credits


Design & Strategy: Jacob Ham

Creative direction: Jacob Ham & Douglas Johnstone

Logo design: Jacob Ham

Branding: Jacob Ham

Copywriting: Jacob Ham

Photographs: Douglas Johnstone

Editing: Douglas Johnstone