To develop a creative solution for local photographer and filmmaker, Douglas Johnstone, who now uses the persona "JohnstoneMedia" following an overhaul on his brand image. He wanted to follow a more professional and direct route, instead of using his full name.
The chosen idea was based on the basic terminology of media and video. Using a rewind button to represent how Douglas's photographs and films can remind people of memories or special occasions. This was built by establishing a range of patterns that felt interactive, but still linked with the purpose of the brand. The whole concept was started by exploring the letters J and M to create a mark that would incorporate this creative direction.
• Design & Strategy: Jacob Ham
• Creative Direction: Jacob Ham & Douglas Johnstone
• Production: Jacob Ham
• Copywriting: Jacob Ham
• Photography: Douglas Johnstone
• Editing: Jacob Ham & Douglas Johnstone
• Nothing to see here!!!