HyperFocus, tackling the stigma of ADHD.

HyperFocus, Project Intro

HyperFocus

A passion project created to help tackle the stigma and raise awareness of living with ADHD, based from personal experiences. The initial intention was to create a social media campaign with groups on Facebook, Instagram, Twitter and Tumblr.

The theme of this project was inspired by how ADHD feels, using scribbles to represent the amount of negative thoughts or high energy that someone with ADHD can have. This was all combined with alarming colours to show that more really needs to be done and quick.

HyperFocus, Logo on Red Pattern
HyperFocus, Project Slogan
HyperFocus, Logo on different backgrounds
HyperFocus, Logo on navy
HyperFocus, Red and Navy, Colour breakdown
HyperFocus, White and Grey, Colour breakdown
HyperFocus, Style Guide
HyperFocus, Red Pattern
HyperFocus, Navy Pattern
HyperFocus, White Pattern
HyperFocus, Typography Style
HyperFocus, Social Media, Posts
HyperFocus, Instagram Content
HyperFocus, Instagram Profile
HyperFocus, Website
HyperFocus, Desktop Website
HyperFocus, Tablet Website
HyperFocus, Mobile Website
HyperFocus, Business Cards
HyperFocus, Posters rolled up
HyperFocus, Posters flat
HyperFocus, Posters rolled out
HyperFocus, Posters mocked up on a wall, 01
HyperFocus, Posters mocked up on a wall, 02
HyperFocus, Tote-Bag
HyperFocus, Posters mocked up on a wall, 03
HyperFocus, Shirt design, Full range
HyperFocus, Shirt design, Red Printed, 01
HyperFocus, Shirt design, Red Printed, 02
HyperFocus, Shirt design, White Printed, 01
HyperFocus, Shirt design, White Printed, 02
HyperFocus, Shirt and Bag design, 01
HyperFocus, Shirt and Bag design, 02
HyperFocus, Shirt and Bag design, 03
HyperFocus, Shirt and Bag design, 04
HyperFocus, Shirt and Bag design, 05

Credits

Creative Direction: Jacob Ham

Strategy: Jacob Ham

Copywriting: Jacob Ham & Matthew Perry

Design & production: Jacob Ham

Typography: Jacob Ham

Photography: Jacob Ham & Matthew Perry


Awards & publications

Behance feature, InDesign Gallery - June 23rd, 2019

Creative Conscience Awards, Winner - May 29th, 2019

Adobe Awards, Top Talent - May 22nd, 2019

Behance feature, Graphic Design Gallery - April 11th, 2019

Behance feature, AIGA Gallery - March 27th, 2019