An unused concept for Coxhoe Dental Practise, who originally wanted to refresh their identity.
Dentleness is an unused rebrand for Coxhoe Dental Practise, who wanted to refresh their existing identity to allow them to move or open more branches in the future.
The proposed name was based on taking the word “Gentleness” to represent the ethos of the brand and having the customer's trust. This was then combined with the word “Dental” to create “Dentleness” to make the new name sound friendly and well suited to their target audience.
The idea for the logo came from joining the two lowercase n's found within the name to put emphasis on the smile of the customer and to show that the business can help people feel more confident about their teeth.
We will share more from this project soon!
• Creative direction: Jacob Ham
• Logo design: Jacob Ham
• Naming: Matthew Perry
• Typography: Jacob Ham
• Editing: Jacob Ham
• Photographs: Artur Tumasjan (Unsplash)