Dentleness White Logo on Green Image 1px Dentleness White Logo on Green Background 1px Dentleness Mixed Logo on White Background 1px Dentleness Mixed Logo on Black Background 1px

An unused concept for Coxhoe Dental Practise, who originally wanted to update their identity with a new name.

Dentleness White Logo on Green Image

Client: Dentleness

Date: October 2018

Services: Evaluation, Planning, Brand Strategy, Visual Identity & More

Project overview

Dentleness is an unused rebrand for Coxhoe Dental Practise, who wanted to refresh their existing identity to allow them to move or open more branches in the future.


The proposed name was based on taking the word “Gentleness” to represent the ethos of the brand and having the customer's trust. This was then combined with the word “Dental” to create “Dentleness” to make the new name sound friendly and well suited to their target audience.


The idea for the logo came from joining the two lowercase n's found within the name to put emphasis on the smile of the customer and to show that the business can help people feel more confident about their teeth.

Dentleness White Logo on Green Background
Dentleness Mixed Logo on White Background
Dentleness Mixed Logo on Black Background

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