BHFABS Beige Logo On Fire Pit Background 1px BHFABS Project Development Image 1 1px BHFABS Project Development Image 2 1px BHFABS Project Development Image 3 1px BHFABS Beige Logo On Red Background With Green Pattern 1px BHFABS Beige Logo On Green Background With Red Pattern Animated 1px BHFABS Logo On Various Backgrounds 1px BHFABS Red Logo On Beige Background 1px BHFABS Colour And Slogan System 1px BHFABS Typography System 1px BHFABS Made To Order, Made To Last Slogan 1px BHFABS Facebook Profile Assets 1px BHFABS Instagram Content And Posts 1px BHFABS Business Cards on Beige Background 1px BHFABS Folder Front Cover on Beige Background 1px BHFABS Folder Inside Cover on Beige Background 1px BHFABS Pins on Beige Background 1px BHFABS Mug on Beige Background 1px BHFABS Apron on Beige Background 1px BHFABS Shirts on Beige Background 1px BHFABS Keycard on Beige Background 1px BHFABS Tote Bags on Beige Background 1px

Building the first identity for local fabrications start-up BHFABS, who makes and sells unique metal products.

BHFABS Beige Logo On Fire Pit Background

Client: BHFABS

Date: May 2020

Services: Research, Brand Strategy, Visual Identity, Assets & More

The Challenge

BHFABS (Bailey Hymas Fabrications) is a newly founded fabrications business that sells unique metal products which are made directly to order. Although it's still early days for BHFABS, they have received a great amount of interest in their products through their Facebook page. At the end of April, they reached out to us to help create their first ever identity that will allow them to build on the reputation they've recently established.


The Approach

Through a little initial research, we noticed that a majority of local fabrication businesses lacked an extensive brand identity and web presence, and we felt like this was our chance to change that, starting with BHFABS. We started building a strategic plan to outline where the business was heading and how it could get there. Ensuring that the way the business communicated, reflected the quality of its own products in a positive manner.


From some of the early conversations with the client, the slogan "Made To Order. Made To Last." seemed like the perfect fit. Not only is it clear and straight to the point, but it shows confidence they have in the quality of the products and is already backed by their previous customers.


We decided to take inspiration from the boldness of the fabrication industry, using sharp edges and being heavily influenced from stencil themed typography. Extensively focusing on how we can create something that combined all of those, while still being a little playful.

BHFABS Project Development Image 1
BHFABS Project Development Image 2
BHFABS Project Development Image 3

The Result

To help build this identity, we designed a pattern that was based on the logotype getting scaled at random sizes. This pattern, along with the colour scheme and typography system is used on printed materials to content for social media to promotional elements for their future website. The goal was to always make something that felt natural and came across as being flexible in the way it can be used regardless of the application.

"The work done has been great, everything I need to get up and running, the style guide supplied means I can match anything I do to the styling and all in all a great service."


- Bailey Hymas, Founder and CEO of BHFABS

BHFABS Beige Logo On Red Background With Green Pattern
BHFABS Beige Logo On Green Background With Red Pattern Animated
BHFABS Logo On Various Backgrounds
BHFABS Red Logo On Beige Background
BHFABS Colour And Slogan System
BHFABS Made To Order, Made To Last Slogan
BHFABS Typography System
BHFABS Facebook Profile Assets
BHFABS Instagram Content And Posts
BHFABS Business Cards on Beige Background
BHFABS Folder Front Cover on Beige Background
BHFABS Folder Inside Cover on Beige Background
BHFABS Pins on Beige Background
BHFABS Mug on Beige Background
BHFABS Apron on Beige Background
BHFABS Shirts on Beige Background
BHFABS Keycard on Beige Background
BHFABS Tote Bags on Beige Background

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