Exploring way to use negative space to brand BePolestar a web design agency founded in 2018.
BePolestar is a web design agency that was founded in 2018. We were tasked to create the logo design, patterns & potential marketing for the brand to use on all platforms.
One of the main objectives of this project was to incorporate negative space into the design. Having that in mind, we took inspiration from a shooting star to help create something that felt balanced and gave use room to explore how the mark could be used creatively.
The star found within the logo ended up becoming the key focal point throughout the project and eventually helped spark how images would be used or how patterns would be styled.
• Creative direction: Jacob Ham
• Logo design: Jacob Ham
• Type design: Jacob Ham
• Animation: Jacob Ham
• Editing: Jacob Ham
• Photographs: Helloquence & Headway (Unsplash)