The day is finally here. AlderHam is launching and opening its doors. Well to some extent. I’ve been working towards this since early March, originally as a freelance persona. I’m 21, fresh out of university and was seriously confused. I was applying for every job I could find and had one two replies, but nothing ever came from it. It got so bad that I started looking for UI and UX jobs, totally out of my field. The idea of working at a supermarket, slowly started to become a reality. The one I always tried avoiding. So, in light of all that, I started working on trying to make “Fetch” happen.
It’s a risk that might not work. I’m aware of that. Trust me I’ve reminded myself so many times about how this could fail. Look at it this way, I’ve been designing since I was 13 and had my first paying client at the age of 16. I know the ups and downs of working in this industry. The north and south divide. Clients not paying on time. I could sit here forever and mention a list of things, but the biggest thing was always finding a job. I know how broken the industry is for younger designers. I’m not an expert and I never will be, but I know that good can come from design.
The initial gut feeling was that I would fail and lose everything I’ve built, but I needed to listen to my own advice. It was all about perspective and finding that clarity in what I wanted. A year ago, I hadn’t even started my debut book, that went Number #1 on Amazon for two days. I hadn’t even started researching for my final major project called: HyperFocus. A project based on my personal experience of living with ADHD. A project that has gone on to win 3 awards, be featured on Behance and won Top Talent at the Adobe Awards. I’m not trying to brag but I figured if I applied myself in the same way, something would pay off. I need to be ambitious and give it my all, there’s no doubt in that.
I started to doubt myself a little and needed something to get my mojo back. I had to get back to the mentality where I was in control of my future, rather than sitting around waiting for something to come up. The day after I graduated, I asked my parents to give me 1 year from today, I came home from celebrations and was confused. Now, I’ve got my shit together and ready to start being disruptive. Right now, things will obviously be tough but I’m going to stick with it. Honestly, I feel like it’s better now than never. Starting today there will be new projects releasing every few days, beginning with the identity and website of this studio.
Thank you for reading!