We recently worked with family dog breeders, SunnySideLabs, on updating their existing branding and identity. The core of the project was around using imagery that showed a range of emotion, highlighting how the puppies are raised and grow before heading off to their new homes.
As we finish the last few touches on some of our upcoming projects, we decided it would be great to share our personal identity to help spread the news.
The day is finally here. AlderHam is launching and opening its doors. Well to some extent. I’ve been working towards this since early March, originally as a freelance persona. I’m 21, fresh out of university and was seriously confused. I was applying for every job I could find and had one two replies, but nothing ever came from it. It got so bad that I started looking for UI and UX jobs, totally out of my field. The idea of working at a supermarket, slowly started becoming a reality. The one I always tried avoiding. So, in light of all that, I started working on trying to make “Fetch” happen.
A few months back I started something I have never done before. I’ve done essays, dissertations and even blog posts like this. I never actually wrote something that felt like I knew what I was saying. Hard to grasp that I would say that, but it’s true. I hated the idea of writing something for people to pick apart. I was in my room and I started reading more books to get some inspiration to help with writing copy for HyperFocus and something sparked inside me. I started a journal to aid the project, but I knew that it had to be just themed around ADHD. I started writing. I was really struggling with it. The name, the content and the style. It didn’t fit. It had to be separate. I kept it a secret. I have ADHD, a label that has defined my whole life. People overlook that. Anyways, that was typical of me… going on another tangent. The book is finished, hopefully, live on Amazon by the time you read this! So far, there’s a paperback and ebook edition, but fingers crossed I can get a Hardback sorted somehow :)
Second Thoughts: Making Sense Of Everything On My Mind is a book written and designed by Jacob Ham, based around his personal experiences with ADHD, Depression and Anxiety. It was never meant to be a book, it started as a way to vent and he got addicted, finding it extremely therapeutic. So, he created a book. Written from different angles, this book combines the idea of following an impulse with intuition. He used it to put some of my worst fears out in the open for people to criticise. Ironically, one of his biggest fears is writing his first book.
A passion project created to help tackle the stigma and raise awareness of living with ADHD, based from personal experiences.The initial intention was to create a social media campaign with groups on Facebook, Instagram, Twitter and Tumblr.